Cleansing is the foundation of every skincare routine — yet it’s often overlooked or done incorrectly. A good cleanser doesn’t just remove dirt or makeup; it protects your skin barrier, prevents breakouts, and ensures your skincare products actually work. In this post, we explore why cleansing matters, where it fits in your routine, and highlight 7 bestselling cleansers on Amazon that deliver results for all skin types.
Top 6 Amazon Cleansers — Bestsellers With Top Reviews
These cleansers aren’t just popular — they are bestsellers on Amazon and consistently receive excellent ratings from ten-thousands of users. Each one is formulated to be gentle, effective, and free from harsh ingredients, making them safe for daily use while targeting different skin types and needs.
1. La Roche-Posay Toleriane Purifying Foaming Facial Cleanser
A dermatologically formulated foaming gel with niacinamide and ceramides that removes oil, dirt, and impurities without stripping the skin’s natural barrier. Soap-free, oil-free, fragrance-free, suitable for sensitive, normal, combination, or oily skin. This is a slightly pricier cleanser, but it is high-quality, trusted by dermatologists worldwide, and perfect for those with sensitive skin who want effective cleansing without irritation.
2. Youth To The People Superfood Facial Cleanser
A gentle, water-based face wash packed with antioxidants from kale, spinach, and green tea. Balances pH, cleans pores, removes makeup or SPF, and leaves skin fresh without harsh sulfates. This is a premium, clean-beauty cleanser — ideal for those who value plant-based ingredients and high-quality formulations, providing visible results while nourishing the skin.
3. Paula’s Choice RESIST Perfectly Balanced Foaming Facial Cleanser
Foaming cleanser designed for large pores and oily to normal skin. Removes dirt, makeup, and excess oil while prepping skin for treatment products without over-drying. This cleanser is mid-range in price but delivers excellent results, making it a reliable option for people struggling with combination or oily skin who want clear, balanced skin.
4. The Ordinary Glucoside Foaming Cleanser
Gentle foaming cleanser for all skin types, including sensitive skin. Minimalist formula that maintains the skin’s moisture barrier while effectively cleansing. Very affordable, this cleanser is perfect for daily use and ideal for those who prefer simple, effective skincare without unnecessary extras.
5. iS CLINICAL Cleansing Complex
Deep-pore cleanser and makeup remover with antioxidants and skin-supportive nutrients. Works for acne-prone, combination, or normal skin, cleaning thoroughly without stripping essential oils. This is a higher-end, professional-grade cleanser, recommended for those looking for a powerful yet gentle cleanser that also supports skin health over time.
6. Epionce Lytic Gel Cleanser
Dermatologist-approved cleanser for oily, combination, or problem skin. Removes excess oil, impurities, and makeup while preserving the skin barrier — ideal for those prone to breakouts. A little pricier than drugstore options, but worth it for the targeted, dermatologist-developed formula that keeps oil and breakouts under control while protecting sensitive skin.
Why Cleansing is So Important
Your skin is exposed to pollution, sweat, natural oils, dead skin cells, makeup, and sunscreen every single day. Over time, these residues can build up on the skin’s surface and lead to several issues:
Clogged pores and breakouts: Makeup, sunscreen, and oil can mix with dead skin cells, creating blockages that lead to blackheads, pimples, and congestion.
Dull, tired-looking skin: Residue left on the skin prevents natural radiance from shining through, making your complexion look uneven or lackluster.
Reduced effectiveness of other skincare products: Serums, moisturizers, and treatments cannot properly absorb through leftover debris, meaning your expensive products may not deliver their full benefits.
Weakened skin barrier: Over time, leftover impurities and harsh buildup can irritate the skin, increase sensitivity, and compromise your skin’s natural protective barrier.
Cleansing is not simply about appearing clean — it is about supporting your skin’s health, function, and longevity. Using a gentle, well-formulated cleanser removes impurities while keeping your skin hydrated, balanced, and ready to absorb the active ingredients in your serums and moisturizers. Think of it as preparing a clean canvas for the rest of your skincare routine.
When and How to Cleanse
Morning (AM)
A light cleanse in the morning is usually sufficient to remove overnight sweat, sebum, and environmental particles. A gentle water-based cleanser refreshes your skin and creates the perfect base for toner, serums, moisturizer, and SPF. Morning cleansing is more about refreshing and priming your skin rather than deep removal.
Evening (PM)
Evening cleansing is absolutely essential, particularly if you wear makeup, sunscreen, or have been exposed to pollution during the day. Consider a double cleanse for the most thorough results:
Oil-based or balm cleanser — melts away makeup, sunscreen, and excess oils without stripping the skin.
Water-based cleanser — removes any remaining residue and impurities, leaving the skin perfectly clean.
Cleansing at night ensures your skin can breathe, repair, and absorb nighttime treatments effectively, helping with hydration, renewal, and overall skin health. Regular nighttime cleansing also reduces the risk of clogged pores and premature signs of aging caused by leftover impurities.
Where Cleansing Fits Into Your Skincare Routine
Cleansing is always Step 1, no matter how elaborate or simple your routine. After cleansing, continue with:
- Toner — balances skin pH and preps the skin for subsequent treatments.
- Serums — deliver active ingredients like antioxidants, vitamin C, or hyaluronic acid deeper into the skin.
- Moisturizer — locks in hydration and strengthens the skin barrier.
- Sunscreen (AM only) — protects against harmful UV rays and environmental damage.
Without proper cleansing first, all the following steps in your skincare routine cannot work to their full potential. Think of cleansing as unlocking the effectiveness of your entire routine — it sets the stage for healthy, glowing, and resilient skin.
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